Exterity, the leading provider of enterprise IPTV communication technologies, have demonstrated the power of customisable portals with live demonstrations at NAB 2013.
Visitors to Exterity at NAB stand A500, Connected Media World in the North Hall, learnt how the company enables organisations across a range of industry sectors to create and manage tailored TV, Video on Demand, radio and interactive pages that fully engage viewers across multiple screens and devices.
Exterity demonstrated how IPTV administrators can quickly and easily create and customise a variety of portals to suit particular audiences, and to add functions such as branding, messaging, access rights, recording and scheduling.
Exterity focused its demonstrations on three key industry verticals: education, media and sports, and showed how organisations can configure their IPTV portals to meet specific needs. The education demonstration showed how schools and universities can deploy a campus-wide portal to deliver tailored content for students, teachers and administrators, and to create subject or faculty-related channels.
For the media sector, Exterity showcased its work with one of the world’s biggest news organisations, whose portal features multiple feeds and channels, configurable access rights, and video content tailored to journalists, departments and management.
Meanwhile, sports organisations and stadium owners learnt how to create multiple portals for different audiences, enabling them to add customised branding and advertising, real-time sporting information and statistics, and to deliver content tailored to audience location – whether they are in the boardroom, hospitality suites or Row Z.
“One of the main benefits of IPTV is that it enables organisations to deploy a far greater range of channels and content than is possible with a traditional video distribution system,” said Exterity CEO Colin Farquhar. “However, with this increased choice comes the added burden of segmenting, creating, designing and managing different channels and portals.
“That is why an easy-to-use, fully functional portal is critical to successful multi-channel IPTV deployment,” he continued. “A good portal enables administrators to manage the design and brand of the viewer experience through a simple drag-and-drop interface, rather than the laborious process of creating them from scratch. It should also make it easy to add and edit all the functions that they need, whether that is scheduling sequences of actions, triggering recordings, injecting ads or messages, or creating separate content streams for different audiences.
“The Exterity portal demonstrations at NAB 2013 are less about teaching users the technical details of IPTV management than about unlocking the possibilities of IPTV, and how it can be applied to bring maximum value and meet their unique needs.”
Colin Farquhar also gave a formal presentation to launch the new Exterity portal software, which has not been demonstrated in public before. The presentation demonstrated how the software enables complete customisation and flexibility for systems administrators and integrators to configure and manage an end-to-end IPTV system, from infrastructure to applications to content.
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