Exterity, the leading provider of enterprise IPTV communication solutions, have demonstrated at NAB 2013 in Las Vegas how sports franchises, teams and venues can increase their business competitiveness, improve their financial viability and deliver the best experience for fans through the latest TV and video technology.

In an increasingly competitive sporting and entertainment marketplace, sports clubs and stadiums are under pressure to provide entertainment that delivers an outstanding experience for fans, staff and corporate guests. At NAB stand A500, Connected Media World in the North Hall, Exterity showed how its enterprise IPTV infrastructure is enabling sports venues and teams to communicate a dynamic mix of information, updates, clips, scores and live footage of the sporting action to exceed the expectations of fans and visitors.

The Exterity NAB sport demonstration has been built upon the company’s experience of providing IPTV solutions for many of the world’s leading sports venues, including:

  • A grand slam tennis venue
  • Leading soccer stadia including Arsenal’s Emirates Stadium and Olympique de Marseilles’ Stade Vélodrome
  • Leading golf tournaments including ‘The Open’ in the UK and the Abu Dhabi Golf Championship
  • Motorsport, including several F1 teams and tracks
  • Projects at the London Olympics, including providing a unique Olympic Games TV service for the National Olympic Committees

“While TV and video at sports venues is nothing new, there are enormous opportunities for stadiums and sporting sites to capitalise on the latest IPTV infrastructure to distribute a huge range of content throughout the venue over multiple channels,” said Colin Farquhar, CEO, Exterity.

“Sport is big business, and so are the stadiums it’s played in, so it is vital to use technology to create an outstanding experience for fans while also delivering new revenue opportunities. With IPTV, sports venues can create their own internal TV channels showing highlights, pre- and post-game coverage, and access to other on-site events and event-specific services via a customisable branded on-screen interface. This breadth of content enables venues to deliver a fantastic experience for visitors, while providing a far more powerful means with which to promote corporate sponsors, giving sports venues a real edge over their competitors.

“Enterprise IPTV is not just for the big venues, though,” continued Farquhar. “Exterity works with a wide range of sports organisations, from a Grand Slam tennis championship to lower league football clubs. One of the many benefits of deploying an IPTV is that the users can very quickly recoup their investment through the extra revenue that derives from tailored services and content. As sports venues continue to expand the range of different events that they host, their TV and video needs will change accordingly – from in-depth, multi-channel match day coverage to fully branded corporate conferences during the week, for example. IPTV can deliver the most appropriate services over the existing IP network; something that traditional analogue networks simply cannot achieve.”

Exterity CEO Farquhar also participated in a debate on the future of the connected stadium, where a panel of industry experts discussed how visitors’ expectations of the “stadium experience” are changing, and how organisations can meet these demands through connected technology.

During the exhibition Exterity also demonstrated the value it brings to sporting venues, illustrated with case studies from some of the world’s most famous teams and stadia.

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RTS is an Exterity Streamforce Platinum Partner and has installed Exterity IPTV systems in many prestigious venues including new builds, Grade 1 and Grade 2 listed properties and government departments across the UK. RTS hold demonstration stock of the Exterity IPTV product range.

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